Free Growth Audit · 15 minutes · No pitch

The 1–2 things actually costing you revenue. Found in 15 minutes.

Hand us your website, your phone number, and your ad accounts. We'll walk through them on a quick call and tell you exactly where you're leaking leads, money, and bookings. Built for local service businesses, DTC brands, and founders who want a second pair of eyes. not a sales deck.

Book my free audit → See what you get
✓ No sales pitch · No obligation · No software to install
15 min
Total call time
$0
Cost. Always.
48 hrs
Audit summary delivered
Audit Report · Sample
Live

Maria's HVAC · Dallas, TX

Audit ID #1247 · Industry: residential HVAC
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Phone number isn't clickable on mobile. 71% of your visitors are on mobile. Every one of them is taking two extra steps to call you. Some don't. est. impact · 8–14 missed jobs/mo
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No after-hours capture. 38% of inbound calls happen 6pm–8am. Right now they hit a generic voicemail and don't book. est. impact · $4–7K/mo in jobs gone cold
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Contact form has 7 fields. Industry benchmark is 3. Each field over 3 drops conversion ~9%. est. impact · 2x form fills with 3-field form
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Google Business Profile is solid. 47 reviews, 4.8 stars, photos current. This is your moat. protect it. status · keep doing what you're doing
Findings · 3 critical · 1 win Prescription delivered ⟶
§ The deliverable

What you walk away with in 48 hours.

A written audit summary sent to your inbox after the call. Specific. Actionable. Yours to keep. whether you hire us, hire someone else, or fix it yourself.

01

Lead-leak diagnosis

Every place you're losing leads right now. missed calls, broken forms, slow site, dead chat, no after-hours capture. Ranked by dollar impact.

02

Conversion fixes

The 3–5 changes to your website, phone, and intake flow that would move the needle most. Specific wording, specific buttons, specific places.

03

Ad spend reality check

If you run Meta or Google ads. where the money is going, where the leak is, and the single biggest lever to pull. ROAS math attached.

04

14-day game plan

If you only fix one thing this month, fix this. If you fix three, fix these. No fluff, no "schedule a follow-up." A real plan.

§ Inside the audit

What we look at in 15 minutes.

We've audited 100+ local businesses and DTC stores. This is the checklist. Every one of these can quietly cost you 4–6 figures a year.

01
Mobile site speed & call-to-action Where the phone number lives, how loud it is, whether it's clickable, how long the page takes to load.
02
Contact form friction Number of fields, where it lives, how visitors find it, what happens after submit.
03
After-hours capture What happens when someone calls at 7pm. Voicemail dead-end, missed-call text-back, or AI receptionist?
04
Lead response time How fast a fresh lead gets a reply. The first 5 minutes is the entire game.
05
Paid ads ROAS math Meta, Google, TikTok. where the money's going, what it's returning, where the leak is.
06
Landing page conversion If your ads point to your homepage, you're leaking 40%+ of clicks. We check.
07
Google Business Profile & local SEO Photos, reviews, posts, services, hours. the free leads you're leaving on the table.
08
Email & SMS follow-up What happens after a lead doesn't book. Drip? Silence? Lost forever?
§ Who this is for

You should book this if you're one of these.

We don't audit everything. We're best at three kinds of businesses. these are the ones we close every week.

01 · Local service

Local service businesses

You answer phones. You drive trucks. You book jobs. Your website is older than your last truck and your phone misses calls after 6pm.

  • HVAC, plumbing, electrical
  • Roofing, pest control, landscaping
  • Dental, med spa, chiropractic
  • Law firms, accounting, real estate
02 · DTC & ecom

DTC brands & Shopify stores

You sell online. You run Meta ads. ROAS is good some months, terrible others. Your site looks fine but conversion rate is mediocre.

  • $30K–$2M/mo revenue
  • Shopify, BigCommerce, WooCommerce
  • Meta · Google · TikTok ads
  • Subscription, one-time, or both
03 · Founders

Founders & operators

You're between $0–$1M. You have a product. You have a site. You're spending money but you don't know what's working. You need a clear lens.

  • SaaS, services, marketplaces
  • Pre-seed to Series A
  • Solopreneurs, agencies, consultancies
  • Anyone wearing too many hats

What this audit is and isn't.

We do this because once in a while, the audit naturally turns into a project. The other 90% of the time, you walk away with a free roadmap and we've made a friend. That math works for us.

  • 15 minutes. Not 30. Not 60.
  • Written summary in your inbox in 48 hours.
  • Yours to keep, share, or hand to another vendor.
  • No software to install.
  • No 60-slide pitch deck.
  • No follow-up sequence in your inbox.
§ The honest questions

What people actually ask.

Is this really free? What's the catch?+
Yes, really free. The catch is that you're sitting on a call with the team that builds MoonSignal. About 10% of audits turn into projects. that's our model. The other 90% get a free roadmap. We do this because we'd rather audit 50 businesses a year than send 5,000 cold emails.
What do I need to bring to the call?+
Three things: your website URL, your business phone number, and (if you run ads) read-only access to your Meta or Google Ads account. That's it. We do the looking. you watch.
Will you try to sell me at the end?+
No. We deliver the audit, send the written summary, and stop. If the audit points to a project we can run, we'll say "here's what that would cost and how long it'd take". and you can take that to anyone you want. We don't pitch on the audit call.
I'm not in Dallas. Do you still take the call?+
Yes. We're based in Dallas but most of our work is remote. Same audit, same deliverable, same 48-hour turnaround. Anywhere in North America. Most of Europe too.
What if my business is too small / too big?+
If you're under $10K/month revenue, we'll still do the call but the value is lower. most of our findings need real traffic and real ad spend to matter. If you're over $5M/month, we'll usually refer you to a bigger shop because that's not our sweet spot. Everything in between is exactly who we built this for.
Can I just email you instead of booking a call?+
You can. [email protected]. but the audit really is a call. 15 minutes of looking at your stuff together beats 15 emails. We promise.
§ One call. One roadmap.

Book your free audit. Find the leak.

15 minutes. Written summary in 48 hours. No pitch, no obligation, no software to install. Just a clear answer to: where is the money going, and how do I get more of it back?

Book my free audit →
Or email [email protected] · Dallas, TX · Remote-friendly