Free Growth Audit · 15 minutes · No pitch

More leads. More booked jobs. More sales.

A free 15-minute audit for local service businesses, DTC brands, and founders. We look at your website, your phone, your ads, and your lead flow, then tell you the 2 things actually costing you customers. Real plan in 48 hours. No pitch.

No pitch·No obligation·No software
Audit Report · Sample
Live

Texas HVAC operator

$1.2M annual · residential service area
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Phone number isn't clickable on mobile. 71% of your visitors are on mobile. Every one of them takes two extra steps to call. Some don't. est. impact · 8 to 14 missed jobs / month
!
No after-hours capture. 38% of inbound calls hit your voicemail between 6pm and 8am. They don't book. est. impact · $4K to $7K / month in lost jobs
~
Contact form has 7 fields. Industry benchmark is 3. Each field over 3 drops conversion ~9%. est. impact · 2x form fills with 3-field form
Google Business Profile is solid. 47 reviews, 4.8 stars, photos current. This is your moat. Protect it. status · keep doing what you're doing
Findings · 3 critical · 1 win Plan delivered ⟶
$400K+
Monthly ad spend managed
15+
DTC + local brands scaled
8+
Years inside real ad accounts
100+
Audits delivered last year
§ Real results

What we've built. For brands like yours.

Anonymized for privacy. Hard numbers, real timelines, no fluff. Pick the one that looks like your business.

01 · DTC · Men's accessories
CAC $48 $29

$3M men's leather brand. Rebuilt the Meta account structure, replaced the cold creative library, killed the budget-eating ASC campaign. Result: 1,897 purchases at $10 blended CPA in 30 days.

6 weeks $58 AOV
02 · DTC · Sleep tech
$0 $80K/mo

$25M sleep brand. Built their Pinterest channel from scratch. Hit 4.2x ROAS at $80K/mo monthly spend within 45 days of launch. Profitable from week 3.

45 days 4.2x ROAS
03 · DTC · Premium food
+23% blended ROAS

$30M premium food brand. Restructured Google PMAX and diversified Meta creative. Scaled monthly spend $20K to $73K while improving efficiency.

90 days 3.7x scale
04 · Local · HVAC
8% 31% bookings

Local services operator. After-hours and overflow calls were hitting voicemail. Installed AI voice receptionist. Booking rate on those calls jumped from 8% to 31% in 30 days.

30 days +$11K/mo recovered
05 · DTC · Outdoor rec
+18% checkout completion

$10M outdoor brand. Rebuilt their Shopify site from scratch in 5 days. Lifted checkout completion 18%. Q1 sales hit $376K, up 22% year-over-year.

5 days build +22% YoY
06 · B2B · SaaS
$0.42 CPL

B2B SaaS client. Launched LinkedIn Ads channel from zero. Hit $0.42 cost per lead, 3x better than their previous best channel (Google Ads).

60 days 3x channel lift
§ What's in your audit

What you walk away with in 48 hours.

A written audit summary sent to your inbox. Yours to keep, whether you hire us or fix it yourself.

01

Lead leak diagnosis

Every place you're losing leads right now. Missed calls, slow site, broken forms, dead chat, no after-hours capture. Ranked by dollar impact.

02

Conversion fixes

The 3 to 5 specific changes to your website, phone, and intake flow that would move the needle most. Specific buttons, specific copy.

03

Ad spend reality check

If you run Meta or Google ads. Where the money is going, where the leak is, and the single biggest lever to pull. ROAS math attached.

04

14-day game plan

If you fix one thing this month, fix this. If you fix three, fix these. A real plan, ranked by what'll move the most revenue first.

§ How the call works

Three steps. No prep required.

You don't need to send us anything ahead of time. We do the work before, during, and after. You just show up.

01

Book your call

Pick a 15-minute slot on our calendar. Drop your website URL when you book. That's it. Nothing else to fill out.

~ 30 seconds to book
02

We audit live, you watch

On the call, we share screen and walk through your site, your phone setup, your ads, your lead flow. Point at problems in real time.

~ 15 minutes total
03

Written plan in 48 hours

You get a written report in your inbox. Findings ranked by dollar impact. Specific next steps. Yours to keep, share, or hand to another vendor.

~ 48 hours after the call
You leave with the plan whether you hire us or not. About 10% of audits turn into projects. The other 90% get a free roadmap. The math works for us.
§ Inside the audit

What we look at in 15 minutes.

We've audited 100+ businesses. This is the checklist. Each one of these can quietly cost you 4 to 6 figures a year.

01
Mobile site speed + tap-to-call Where the phone number lives, how loud it is, whether it's clickable, how long the page takes to load on a real phone.
02
Contact form friction Number of fields, where it lives, how visitors find it, what happens after they submit.
03
After-hours call capture What happens when someone calls at 7pm. Voicemail dead-end, text-back, or AI receptionist?
04
Lead response speed How fast a fresh lead gets a reply. The first 5 minutes is the entire game.
05
Paid ads ROAS math Meta, Google, TikTok. Where the money's going, what it's returning, where the leak is.
06
Landing page conversion If your ads point to your homepage, you're leaking 40%+ of clicks. We check.
07
Google Business Profile Photos, reviews, posts, services, hours. The free leads you're leaving on the table.
08
Email + SMS follow-up What happens after a lead doesn't book. Drip? Silence? Lost forever?
§ Who books this

You should book this if you're one of these.

We don't audit everything. We're best at three kinds of businesses, and these are the ones we close most often.

01 · Local service

Local service businesses

You answer phones. You drive trucks. You book jobs. Your website is older than your last truck and your phone misses calls after 6pm. We bring more booked jobs.

  • HVAC, plumbing, electrical
  • Roofing, pest control, landscaping
  • Dental, med spa, chiropractic
  • Law firms, real estate, accounting
02 · DTC + Shopify

DTC brands & Shopify stores

You sell online. You run Meta and Google ads. ROAS is good some months, terrible others. AOV is decent but CAC keeps creeping up. We bring efficiency.

  • $30K to $2M / month revenue
  • Shopify, BigCommerce, WooCommerce
  • Meta · Google · TikTok · Pinterest ads
  • Subscription, one-time, or both
03 · Founders

Founders & operators

You're between $0 and $1M. You have a product. You have a site. You're spending money but you don't know what's working. We bring clarity.

  • SaaS, services, marketplaces
  • Pre-seed to Series A
  • Solopreneurs, agencies, consultancies
  • Anyone wearing too many hats
§ The honest questions

What people actually ask.

Is this really free? What's the catch?+
Yes, really free. The catch is that you're on a call with the team that builds MoonSignal. About 10% of audits turn into projects. The other 90% get a free roadmap. We do this because we'd rather audit 50 businesses a year than send 5,000 cold emails.
What do I need to bring to the call?+
Three things: your website URL, your business phone number, and (if you run ads) read-only access to your Meta or Google Ads account. That's it. We do the looking, you watch.
Will you try to sell me at the end?+
No. We deliver the audit, send the written report, and stop. If the audit points to a project we can run, we'll say "here's what that would cost and how long it'd take" and you can take that to anyone you want. We don't pitch on the audit call.
I'm not in Dallas. Do you still take the call?+
Yes. We're based in Dallas but most of our work is remote. Same audit, same deliverable, same 48-hour turnaround. Anywhere in North America. Most of Europe too.
What if my business is too small / too big?+
If you're under $10K / month revenue, we'll still do the call but the value is lower. Most of our findings need real traffic and real ad spend to matter. If you're over $5M / month, we'll usually refer you to a bigger shop because that's not our sweet spot. Everything in between is exactly who we built this for.
Can I just email you instead of booking a call?+
You can. [email protected]. But the audit really is a call. 15 minutes of looking at your stuff together beats 15 emails. We promise.
How do I know you're qualified?+
$400K+ in monthly ad spend managed across 15+ brands. 8+ years inside real ad accounts (not agency reports). Real outcomes listed in the Results section above. The audit call itself is the proof. 15 minutes in and you'll know whether we know what we're doing.
§ One call. One plan.

Book your free audit. Find the leak.

15 minutes on the call. Written plan in your inbox 48 hours later. No pitch, no obligation, no credit card. Just a clear answer to where is the money going, and how do I get more of it back?

Book my free audit
No pitch·No obligation·No credit card·48hr report
Or call us · (469) 555-0100